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The Strategic CIO by Philip Weinzimer

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How procter & gaMBle
leverageS tecHnology
StrategIcally to
Innovate value
What we stand for is to transform the way business is done… and to
drive business value through innovation.
1
Filippo Passerini
Group President of Global Business Services and CIO
Procter & Gamble (P&G) is an excellent example of a company that
creates value by leveraging technology. Innovation is deeply rooted
in its culture and is at the core of its success. Today, consumer tastes
and perception of value change quickly. Company size is irrelevant in
today’s digital market, and companies continue to develop strategies
to stay ahead of the competition. P&G, the global powerhouse, is
reinventing itself to stay ahead of the competition. It leverages tech-
nology in innovative ways to be a signicant and unique provider of
consumer products. P&G is changing the way it runs the business,
and leading the charge is Filippo Passerini, group president of Global
Business Services (GBS) and CIO.
Following are the chapter objectives, key messages, and examples
used:
A. CHAPTER OBJECTIVE
is chapter focuses on how P&G leverages technology strategi-
cally to innovate value. Filippo Passerini, president of GBS and
CIO, is a business-focused executive who understands the P&G
business and how to leverage technology to create new business
370
the strategiC Cio
P&G is an excellent example of a company that creates value by lever-
aging technology. To help you understand how Passerini and his orga-
nization leverage technologies to provide business value, this chapter
includes information about
P&G history and today’s competitive environment
Passerinis background and how the Business Services Group
helps management make well-informed decisions
An innovative what, why, how business model and digitize,
visualize, and simulate data strategy to manage, display, and
model data
Use-case scenario of Passerinis initiatives that demonstrates
how an innovative CIO is changing the way P&G runs its
business
models. e chapter focuses on four key areas: history of P&G,
business value of P&Gs Business Services Group, information
strategies employed by the CIO and his team to innovate value,
and a use-case example of how P&G leverages technology for
innovative value.
B. KEY MESSAGES
1. e primary objective of the CIO is to create business
value for the enterprise.
2. IT should be used to help business leaders make well-
informed decisions.
3. Present data meaningfully to help business leaders focus
on analyzing root causes of business challenges.
C. EXAMPLES
1. P&G history and today’s competitive environment
2. Passerinis background and how the Business Services
Group helps management make well-informed decisions
3. An innovative what, why, how business model and digi-
tize, visualize, and simulate data strategy to manage, dis-
play, and model data

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