Student Loans, Scholarships, and Endowments
Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller
This chapter will consider loans, scholarships, and endowments and suggest strategies for managing these factors in strategic ways that enhance both yield and retention of students. In the current environment we know that more students are “shopping” at rates not seen before, and funding strategies focused on retaining students will be as important as those geared to attracting the incoming class. Strategic managers will need to view this challenge through all-funds management and must establish processes that support participation of both students and families in the conversation about how to pay for college. Skillful fund ...