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Customers’ Perception of Your
Project: Stakeholder Management
INTRODUCTION
To succeed as a service-based project leader, it is essential to focus
realistically on the project environment and stakeholders’ needs. Decision
making becomes clearer when based in reality and on the needs of others.
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is is the basis for our leadership competency framework.
Most project management textbooks use terms or phases such as
“unique,” “temporary in nature,” or “has not been done before” to describe
project characteristics. ey also describe how projects have a need or a
problem statement, which is translated into project goals and measurable
benets. ese ...