150 • e Strategic Project Leader
is ignored in order to meet the urgency of completing a deliverable for the
project oce dashboard. Many of these expensive project deliverables, par-
ticularly planning deliverables, sit idle in binders, project web portals, or
e-mail in-boxes, adding minimal value to the project and becoming obso-
lete before the ink dries. ey are the results of project managers lacking
skills to make deliverables meaningful and useful to customers.
Real Needs
A skill lacking in many project managers is the ability to nd and articulate
the real customer need. is skill is associated with the initiation of
projects, which is oen le to sponsors, but a project manager must play
an important role in this process if she is ...