C H A P T E R N I N E
Defining Personal and Team Objectives
FOR STRATEGY TO BECOME TRULY MEANINGFUL to employees, personal goals and objectives must be aligned with the organizational objectives. Setting objectives for individuals, of course, is not new. Management by objectives (MBO) has been around for decades.1 But MBO is distinctly different from the strategic alignment achievable with the Balanced Scorecard. First, the objectives in an MBO system are established within the structure of the individual’s organizational unit, reinforcing narrow, ...
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