Introduction

A good plan violently executed now is better than a perfect plan executed next week.–George Patton

Companies Spend Billions on Strategy

Every year companies spend billions of dollars on strategy guidance from some of the best brains on the planet. The consulting market in Europe alone is about $32 billion, and 12 percent of that goes on strategy consulting—a startling annual spend of $4 billion. The global annual spend, including everything from IT (information technology) to business strategy, reached about $415 billion in 2013, making the global spend on strategy consulting about $50 billion.1 And that’s only the start of the story. Think about how much money is spent on strategy conferences, on strategy retreats where executives ...

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