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The Studio Business Book: A Guide to Professional Recording Studio Business and Management, Third Edition by Jim Mandell, Mitch Gallagher

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Considering the Equipment

Equipment is obviously a big factor not only in setting a rate, but in the kind of work you’ll attract. It’s also a bit of an unknown, depending on the specialty you’ve chosen. If you’re just starting up on a low budget, you’ll be going after the best deals on the lowest-cost equipment that can do the job without breaking down every Thursday night.

As we’ve discussed, there are many levels of overall studio quality (and corresponding rates), ranging from low-end demo studios to world-class mixing rooms. But your hourly rate will also depend on what brands or specific pieces of equipment you choose.

For instance, a hot piece of effects gear can be a powerful draw to a client who’s used to paying a daily rental on it at ...

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