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The Studio Business Book: A Guide to Professional Recording Studio Business and Management, Third Edition by Jim Mandell, Mitch Gallagher

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Profile 14: Diversity and Uncompromising Quality

Chuck Surack, Owner Chet Chambers, Studio Manager Sweetwater Productions Fort Wayne, IN www.sweetwater.com

From humble beginnings in a VW bus to successful recording division of one of the world’s leading music technology retailers, the Sweetwater story is one of entrepreneurial success and dedication to providing outstanding customer service and satisfaction.

Career Roots

Chuck: “After high school I went on the road as a musician playing saxophone and keyboards, but I was always the guy in the band that was technical. So I recorded the band’s demos, initially on cassette tape.”

“After being ...

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