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The Studio Business Book: A Guide to Professional Recording Studio Business and Management, Third Edition by Jim Mandell, Mitch Gallagher

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Making New Connections

In the working studio environment, connections play a major part in finding business. Your best advertisement is a satisfied customer, and on subsequent visits or telephone conversations, there’s nothing wrong with first making sure the client is happy with your work and then asking if they might know of anyone else who’d be interested in your services as well.

If something actually comes of a referral, be sure to drop the person who helped make the connection a note of thanks. A phone call will do, but these days, a letter without a bill or a come-on attached is rare and memorable. The studio business is a repeat business, and little touches like a note that says, “I just wanted to thank you for referring BrainDead Records ...

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