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The Studio Business Book: A Guide to Professional Recording Studio Business and Management, Third Edition by Jim Mandell, Mitch Gallagher

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Using Direct Mail

Direct mail—sending advertising directly to people or companies that are most likely to use it—can bring real results. This is another reason a computer is essential in managing and running a business. Using a database, you can input thousands of names and addresses and generate lists, labels and reports by category, location, frequency of response, and so on.

As your business grows, so will your mailing list. Important sources for your master list can be found in local directories of organizations that publish lists of members of performance groups, production companies, editors, union musicians, record companies, and the like. To these, you should also add your growing list of clients, personal relationships, and prospects. ...

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