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The Studio Business Book: A Guide to Professional Recording Studio Business and Management, Third Edition by Jim Mandell, Mitch Gallagher

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Trying to Please Everyone All the Time: A Recurring Story

A couple of years after we started Interlok as a one-room operation, we were getting enough conflicting requests for bookings to decide that a second 24-track room would be a pretty reasonable gamble. We sank every available dollar we had into building a small but very pleasant and efficient room to work in, and agreed to switch to a diet of beans and bread crust until we pulled ourselves out of the financial dark.

Naturally, as soon as we completed the room, the demand for it completely subsided. Now we had two professional rooms, and for the most part, in spite of strong marketing and promotion, one sat silent for days on end. But the few days on which both rooms were filled were heady ...

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