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The Studio Business Book: A Guide to Professional Recording Studio Business and Management, Third Edition by Jim Mandell, Mitch Gallagher

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Setting the Scene

One of the vitally important precepts of good studio management is to remember to look at your studio with a client’s eye. If you were working there as a paying customer, what would you see, in terms of the value you were receiving? And don’t just think from a results standpoint, but also from a perception of the place as a whole. Would that perception register as a conscious observation or as a subconscious feeling? And how would it affect your future dealings with the people there, and with the facility as a whole?

The overall look of your studio will affect each person differently, but you can count on it to ultimately create a complex set of stored impressions in each person’s mind. For instance, the style of decor in a ...

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