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The Studio Business Book: A Guide to Professional Recording Studio Business and Management, Third Edition by Jim Mandell, Mitch Gallagher

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Buying Intelligently

Equipment-purchasing technique starts with setting long-range acquisition goals and then finding a logical pace that works for you. A good way to determine the proper amount that is affordable for each individual can be derived from this simple formula:

Assuming Yearning (y) exceeds Fear (f), then Lust Levels (LL) should outweigh late-night Cold Sweats (C) by a factor of at least three, or

if y > f, then LL > 3C

Use this formula as a handy way to gauge how well you’ll be coping with your significant other screaming obscenities about eating beans for dinner again this week.

Eating aside, once you know what you want, you can begin to plan how fast you can afford to get there. Contrary to the majority opinion, there is life ...

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