CHAPTER 5

The Skills of Persuasion

People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others.

–Blaise Pascal

Skill #6: The Seven Critical Ingredients of Effective Executive Communication

The equation looks like this:

Effective communication = opportunities for better relationships = increased influence.

Leadership is about relationships. Relationships require communication. Communication builds your leadership.

What Does Effective Communication Sound Like?

Great leaders find ways to communicate effectively. Some may appear to be naturally articulate. But, that is deceptive.

I know a man who can command attention with his voice. At first. He has an amazing ...

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