CHAPTER 2Organize and Operate: Raising Our Productivity by Maximizing Our Efficiency
How do we maximize our talents and time in an environment where the financial services industry is struggling to grow? The economies of the major Mergers and Acquisitions (M&A) deals have all been realized. Buying smaller firms and recruiting quality talent has been expensive and those costs have stacked up higher than returns. In short, strategic growth opportunities for financial services firms are dwindling. Raising client fees is a non-starter in such brutally competitive times, so that leaves organic growth. And by “organic” I mean actual people working harder than ever to increase productivity. To which FAs have either said, “Oh really? You want even more hours from me?” or, “actually, I'm happy with my production right now thank you very much.”
But what if there was a way to accelerate growth without dumping more on the FA? What if that accelerated growth was driven by delighted clients offering enthusiastic introductions as they handed over more and more of their assets? Supernova makes it possible because Supernova organizes everything.
If Supernova had a list of commandments, this would top the list: Organize granularly to serve spectacularly. On the client-facing side, precise organization creates space in your day—and in your mind—to serve your clients. Supernova organization brings a laser focus to the things that create value and propel growth, and pushes out the things that distract, ...