Case 5. Toyota China: Matching Supply with Demand1
1 Dr. Xiaoying Liang, Dr. Lijun Ma and Dr. Houmin Yan prepared this case for class discussions. It is not intended to serve as endorsement, sources of primary data or illustrations of effective or ineffective management. Preparation of this case was supported in part by RGC Competitive Earmarked Research Grants 4187/09 and 4183/11, and by NSFC grants 71001073 and 71271182. The authors would like to thank Mr. Johnson Qiang, Toyota’s regional manager for central China, for his detailed introduction to the Chinese automobile market and permission to access data from dealerships.
† City University of Hong Kong, Hong Kong; xiliang@cityu.edu.hk
‡ Shenzhen ...
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