The Supply Chain Revolution

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4 DEBOTTLENECK THE SUPPLY CHAIN AND REDUCE RISK

BUSINESS RISKS FROM SUPPLY CHAIN

Apple and Supply Chain

Soon after he returned to Apple as CEO in 1997, Steve Jobs focused his talent on three problem areas: Apple’s product pipeline, its marketing, and its supply chain.¹⁶

Why would a creative person like Jobs waste his time on the supply chain? He worried that Apple was not keeping up with innovations in distribution and inventory management. At ...

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