Chapter 2The Matrix Map

The dual-bottom-line concept, which integrates mission impact and financial viability, has long been a part of nonprofit theory. But despite widespread knowledge of the concept, it remained challenging to visualize and thereby use to inform decision making. This had the unintended consequence of decisions made while looking at only one aspect. Strategic plans often focused predominantly on accomplishing the mission and developing an array of strategies and objectives for the organization to implement. Budgeting processes too focused a spotlight on producing a balanced financial bottom line, with mission impact often taking a reluctant, but perceived necessary, backseat. Executive directors, as the nexus of mission impact ...

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