Chapter 3Getting Started

When you throw a party, you start by deciding on your guest list. The process of creating a matrix map to visualize and strengthen your business model is very similar. To begin the process, we examine who to invite to be on the task force guiding the process. This chapter also sets the agenda for the introductory meeting, which makes sure participants understand the fundamental principles of the matrix map and establishes the structure of the map by identifying the strategic issues the organization is grappling with and the mission-specific and fund development programs we want to map (figure 3.1).


Figure 3.1 The ...

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