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The Sustainability Mindset: Using the Matrix Map to Make Strategic Decisions by Jeanne Bell, Steve Zimmerman

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Chapter 4Articulating Impact

It was the author Lewis Carroll who wrote, “If you don’t know where you’re going, any road will get you there.” For nonprofit organizations the “where you’re going” translates into the impact they hope their efforts will accomplish.

Much has been written in recent years about the shift among nonprofits to a greater focus on impact. From strategic philanthropy among donors and foundations to social impact bonds among government agencies, there is increased interest in the results and outcomes nonprofits produce. Even with these sector-wide conversations, internal discussions about the specific desired impact of an organization and its programs, while more widespread than they used to be, remain rare.

Many organizations ...

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