Introduction
Doing Better Things Better
It ain’t what we know that gets us in trouble, it’s what we know for sure that just ain’t so.
—Mark Twain
Imagine, for a moment, a car. Any color you like, midrange, any brand. Do you have it? It runs well and does the job, taking you from home to work, with a detour to the gym in the evening before you return home. You pass your state and emissions inspections without any trouble, and you’re not really thinking of upgrading anytime soon. It gives you about 27 miles per gallon—the average mpg in 2020—just 6 mpg higher than the Model T released over a hundred years ago.1
Henry Ford introduced the Model T, the gas-powered disruptor to the transportation industry, way back in 1908.2 It was a brilliant innovation ...
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