CHAPTER 1Introduction to a Tasti Story

Tasti D-Lite’s core product formulation was developed in 1987 in New York City in the Upper East Side kitchen of Celeste Carlesimo. Seeking to fulfill the changing dietary needs and tastes of New Yorkers, Celeste and her food scientist father Louis created this healthier dairy-based soft-serve version of ice cream that would eventually expand into an offering that would include over 100 flavors as well as line extensions for smoothies, shakes, and sundaes.

Without the butter fat content to properly categorize it as ice cream and no active cultures to ...

Get The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.