© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021
A. Ben-YosefThe Tech Executive Operating Systemhttps://doi.org/10.1007/978-1-4842-6895-7_1

1. What Does the Company Need You For?

You cannot lead without a purpose
Aviv Ben-Yosef1  
Hadera, Israel

Your journey begins by establishing your destination. You want to become a great executive and lead an extraordinary team. We will start by understanding why that is important.

What Is a Tech Executive, Anyway?

You might have expected it would wear off after a few years, but I am still giddy whenever I start working with a new executive. That is because no single company is the same as another. At every company, I have to tackle a different business, different values, ...

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