Chapter 4. Effective Web Sites

<feature><title>Issues Covered</title>

In This Chapter

<objective>

should you build your own Web site or use a service?

</objective>
<objective>

What do you need to set up a Web site?

</objective>
<objective>

What should the Web site contain?

</objective>
<objective>

Where do you find content for your site?

</objective>
</feature>

Chances are that you shop online, so you understand the convenience of the Web for checking out products and shopping resources. You’re not alone; many people use the Web to shop for homes as well as for electronics, apparel, and other goods. In fact, the National Association of Realtors estimates that about two-thirds of home buyers start their research on the Web. That’s a powerful argument for ...

Get The Tech-Savvy Real Estate Agent now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.