Chapter 4. Effective Web Sites
In This Chapter<objective>
should you build your own Web site or use a service?</objective> <objective>
What do you need to set up a Web site?</objective> <objective>
What should the Web site contain?</objective> <objective>
Where do you find content for your site?</objective> </feature>
Chances are that you shop online, so you understand the convenience of the Web for checking out products and shopping resources. You’re not alone; many people use the Web to shop for homes as well as for electronics, apparel, and other goods. In fact, the National Association of Realtors estimates that about two-thirds of home buyers start their research on the Web. That’s a powerful argument for ...