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The Tech-Savvy Real Estate Agent
book

The Tech-Savvy Real Estate Agent

by Realtor Galen Gruman
March 2006
Beginner content levelBeginner
256 pages
7h 3m
English
Peachpit Press
Content preview from The Tech-Savvy Real Estate Agent

Chapter 5. Online Marketing Techniques

<feature><title>Issues Covered</title>

In This Chapter

<objective>

How do you get people to come to your site?

</objective>
<objective>

How should you advertise over the Web?

</objective>
<objective>

How can you use newsletters and other electronic outreach methods?

</objective>
<objective>

What legal and privacy issues exist in electronic outreach?

</objective>
</feature>

From the breezy stories you see on the local news to the pitches you get from various providers, you’d think simply having a Web site would make you the center of the real estate universe. Just hang your shingle and clients will beat down your door. Please don’t believe that rosy scenario for one minute.

Don’t get me wrong, having a Web site is very ...

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Publisher Resources

ISBN: 0321413660Purchase book