Chapter 5. Online Marketing Techniques

<feature><title>Issues Covered</title>

In This Chapter

<objective>

How do you get people to come to your site?

</objective>
<objective>

How should you advertise over the Web?

</objective>
<objective>

How can you use newsletters and other electronic outreach methods?

</objective>
<objective>

What legal and privacy issues exist in electronic outreach?

</objective>
</feature>

From the breezy stories you see on the local news to the pitches you get from various providers, you’d think simply having a Web site would make you the center of the real estate universe. Just hang your shingle and clients will beat down your door. Please don’t believe that rosy scenario for one minute.

Don’t get me wrong, having a Web site is very ...

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