Introduction

Technical Opportunities in Real Estate

As many surveys show, more and more buyers are turning to the Internet to research their home purchases—about two thirds, according to recent surveys by the National Association of Realtors (NAR). And sellers are also increasingly using the Internet to gauge the potential selling price of their properties.

This fact shouldn’t surprise anyone, given how common online shopping has become. In the last decade, Americans have become comfortable using computer and Internet technology at home, work, and school, with shopping and product research among the most common activities. In fact, many clients now expect their providers—including their real estate agents and brokers—to use the Internet to provide ...

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