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The Technique of Film and Video Editing, 4th Edition by Ken Dancyger

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11

The MTV Influence on Editing I

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What I have called the MTV influence on editing is principally associated with that phenomenon of the past 20 years, the music video. Initially viewed as a vehicle to sell records, those 3–30 minute videos have captured a young audience looking for quick, evocative visual stimuli presented as a background for the aural presentation of a single song or series of songs.

Although this style of film was further popularized by films such as Flashdance (1983), the form has its roots in more experimental filmmaking and certainly in the success of the short form, the television commercial. The ...

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