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The Tell by Matthew Hertenstein

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9

CATCHING THE CUES OF THE CASH COW

“One of the hardest tasks of leadership is understanding that you are not what you are, but what you’re perceived to be by others.”

EDWARD L. FLOM

Let’s face it, in life’s grand scheme, it probably doesn’t matter much if one instructor teaches a course well or ineptly; each class represents only a fraction of a student’s overall education. The performance of a corporation in the massive economy of the United States, however, is a different story. Its success or failure can impact the lives of millions. If a company grows over time, innovates new products, and creates profits, a number of different groups benefit: stockholders make money, employees have jobs that generate tax revenue, and customers gain access ...

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