Say what you have to say—clearly
The problem with readers and listeners is (1) they aren’t as bright as us and (2) they don’t dwell inside our heads. We’re communicating clearly, articulately, and sincerely, brilliantly even, and they’re saying “Duh.” Then they yawn.
To be fair, we may be partly to blame for the confusion, the ambiguity, and the lack of clarity. That’s, in part, because we intuitively understand our own message, and we are usually focused on what we want to say, how we want to say it, and why it is important to us. Audiences, however, are listening to radio station WII-FM, What’s In It For Me.
That sounds selfish. It isn’t. We’re bombarded with incoming and outgoing messages. With respect to e-mail alone, ...
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