CHAPTER 8

Revising, Reworking, Revitalizing

Editing Essentials

Great communicators don’t need an editor. They demand one. What first-rate speakers and writers alike understand is that another pair of eyes or a fresh pair of eyes are essential to successful communication. This second looks brings a new perspective, the distance that only time (even a little time) can offer, and renewed energy to improve content.

Let’s try this exercise. You’ll need a piece of paper, 8.5″ × 11″ if possible. Now transform that flat piece of paper into the world’s most wonderful flying machine. The goal is to fly it as far as possible. Take a few minutes to play with different designs, then stand up and launch your creation. How far did it go?

Now let’s rethink, ...

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