INDEX

Adobe, 104105

acquisitions, and idea pitches, 104, 105

advertising, in borrow challenge, 145146, 151, 152, 160, 161, 162

Affordable Care Act, 3233

Amazon, 31, 32, 83, 92

Apple, 31, 5354, 83

assessments

of ambition and Box 1 leftover growth, 1415

of magnitude of forget challenge, 126128

of primary business model, 1213

assets

borrow challenge and, 145, 147, 151153, 160161

core competencies and, 49, 54

assumptions. See critical assumptions

barriers to Box 3 innovation, 1012

Blockbuster, 1516

BMW, 125

borrow challenge, 145163

borrowing too much in, 147

description of, 120, 145

ideas in practice and, 160162

legitimate concerns in, 148

meeting with stakeholders in, 149160

mistakes to avoid in, 147149

NYTimes example of, 145

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