INDEX
acquisitions, and idea pitches, 104, 105
advertising, in borrow challenge, 145–146, 151, 152, 160, 161, 162
assessments
of ambition and Box 1 leftover growth, 14–15
of magnitude of forget challenge, 126–128
of primary business model, 12–13
assets
borrow challenge and, 145, 147, 151–153, 160–161
assumptions. See critical assumptions
barriers to Box 3 innovation, 10–12
BMW, 125
borrowing too much in, 147
ideas in practice and, 160–162
legitimate concerns in, 148
meeting with stakeholders in, 149–160
NYTimes example of, 145–
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