ABOUT THE AUTHORS
Vijay Govindarajan (VG) is widely regarded as one of the world’s leading experts on strategy and innovation. VG is the Coxe Distinguished Professor (a Dartmouth-wide faculty chair) at the Tuck School of Business at Dartmouth College and a former Marvin Bower Fellow at Harvard Business School. He is a Faculty Partner in Mach 49, a Silicon Valley incubator. He was the first Professor in Residence and Chief Innovation Consultant at General Electric. He worked with General Electric CEO Jeff Immelt to write “How GE Is Disrupting Itself,” the Harvard Business Review article that pioneered the concept of reverse innovation: any innovation that is adopted first in the developing world. HBR picked reverse innovation as one of the “Great ...
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