CHAPTER 18

Choosing Individual Stocks: Going Shopping

 

Once you’ve chosen your broker, how do you decide what stocks you want to buy? Identifying potential companies to invest in can seem daunting. Let’s look at a few of the ways that you can find stocks to add to your “wanted” list of potential buys that you will research a little more closely. In Chapter 19, we will go over some of the data you can look at regarding a company’s stock to help you determine whether it is something in which you want to invest.

What Products Do You Like?

One of the best places to start your search is to think of products that you already use and think are outstanding ...

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