Chapter 10Identification of the Supply Chain Partners
As we discussed earlier, as an organization, it is our responsibility to make more money and to acquire and maintain customers. The subsequent question that arises is how do we achieve that ultimate goal? Two alternative responses have plagued our organizations for decades.
The first response is based on the work of the economist Milton Friedman, who believed that your organization has no responsibility to the public as a whole since its only concern is to increase the corporate bottom line through increasing the corporate income. The needs of the public would be met by the shareholders’ actions. The basis of this belief is that the shareholders own equity ...
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