O'Reilly logo

The Transformational Consumer by Tara-Nicholle Nelson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

PROLOGUEThirty Years of Transformation

I’ve been working on this book since I was nine years old. Allow me to share a little with you about how I got from there to here. My story is the story of a Transformational Consumer. It’s also the story of why this book and the Transformational Consumer insights framework at its center both exist.

In my ninth year, my parents owned a racquet club and gym, where I spent a couple of days a week doing step aerobics with a room full of middle-age women, clad (them, not me) in leotards, tights, leg warmers, and high-top Reeboks. I’d watch them cycle in and out, noting which ones showed up all the time and who struggled to keep coming. I listened to them talk about their diets, their clothes, their instructors, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required