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The Transformative CEO: Impact Lessons from Industry Game Changers by Robert Reiss, Jeffrey J. Fox

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9Give Back

Transformative organizations are stunningly generous. Their people volunteer. The companies are philanthropic. They give back to their communities. They are serious about improving the environment. These superstar companies improve society by helping.

The culture of giving attracts special talent, is recognized by customers, and is daunting to competitors who just don’t get it. Altruistic companies lead their industries in employee retention, employee morale, and employee pride. It is not a coincidence that generous companies have strong market share positions, are consistently profitable, have big brands, and are endlessly innovative.

Frances Hesselbein rose from Girl Scout to CEO, Girls Scouts USA. During her 14-year tenure as CEO ...

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