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The Transformative CEO: Impact Lessons from Industry Game Changers by Robert Reiss, Jeffrey J. Fox

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14How to Innovate

Managements know they must innovate. They know they must change, adapt, differentiate, take some risk. Yet some managements are so tethered to their past, to their silos to the way it was, that they can’t, won’t, or don’t know how to innovate.

Here are some public secrets on how to innovate.

Innovation starts at the top. If the leader talks innovation, gives lots of examples, rewards attempts, lionizes successes, the organization gets the message. There is more untapped innovation in most companies than there are mussels on the Santa Monica pier.

Innovation is an idea turned into reality. Creative ideas that are sketches on a pad, or the subject of unanswered e-mails are nothing. To innovate you must execute. And poor execution ...

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