The Trouble With Your Innovation Contests
Not all innovation contests should be winner-takes-all or judged by senior executives. New research shows how to structure contests to meet specific goals.
Ever wonder why matchboxes usually have a sandpaper strike on only one side? Well, it didn’t used to be that way. For decades, people could use either side of the matchbox to light their matches. But this changed in the early 1900s, when a worker at a Swan Vesta factory pointed out this apparent redundancy in the design and suggested that the company could reduce production costs substantially by placing sandpaper on only one side of the matchbox. This simple idea has influenced matchbox ...
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