CHAPTER 2

Priming Yourself to Trust

I became interested in neuro-linguistic programming back in the 1980s when I left the merchant marine and got into sales. I wanted to learn how to connect with people as part of my sales process rather than use a canned speech. Many years later when I became an executive coach I started reading different books on neuroscience in an effort to connect on a deeper level with my clients. In 2010 I met one speaker on this subject, Judith E. Glaser, who caught my attention because she spoke directly about the power of words and human connections. She published Conversational Intelligence, How Great Leaders Build Trust and Get Extraordinary Results (Glaser 2014) in 2016, and I spent the following year with Judith ...

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