CHAPTER SEVEN
UNCERTAINTY AND OPPORTUNITY
Every leader—trustworthy or otherwise—has to face uncertainty. In the last few years especially, leaders in every industry have been on a roller coaster. It is a fact that throughout your career you too will regularly find yourself in the heart of uncertainty, making decisions when the outcome and the consequences are unknown. Seeking approval for a new product or service, trying to understand compliance practices, adjusting to shifting markets, and dealing with general economic turmoil, all bring uncertainty with them. Uncertainty is a normal part of business.
Yet making decisions when the outcome is unpredictable can be uncomfortable and nerve-wracking. When we’re under pressure, our creativity and ...
