Chapter 23. Putting the Bottom Line First Leads to Focused Action

The “bottom line” is the last line of a financial statement. It shows the net profit or loss of a company or organization. In most businesses the state of that bottom line is a fundamental reference point, an indicator of success or failure. Nonprofit organizations and charities know that the buck stops here because if they drift into the red they won’t have the resources to deliver their objectives.

In daily transactions at work, financial objectives are not always the main focus. Immediate goals may involve completing a report, launching a project, or selling an idea. Nevertheless, every activity has a “bottom line,” or endgame, of its own, albeit metaphorically, and it’s important ...

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