The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds

The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds

by Michael R. Solomon
Released August 2010
Publisher(s): Pearson
ISBN: 9780132480680

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Book description

This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.

How you and your customers are influenced by others (from celebrities to experts to groups)…and what that means for marketing.

In Like Mike, the main character believes that he can fly higher when he dons his magical Air Jordans. Even those of us who would need a rocket pack to jump higher still get caught up in beliefs like this–if we didn’t, all those sweet celebrity endorsement deals would be nothing but net. Many of our product choices are strongly influenced by what others do.

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds
  • Author(s): Michael R. Solomon
  • Release date: August 2010
  • Publisher(s): Pearson
  • ISBN: 9780132480680