This Element is an excerpt from The Truth About Thriving in Change (9780132354622) by William S. Kane. Available in print and digital formats.
The concise guide to crafting a vision that’s powerful enough to help you drive fundamental, long-lasting change.
With just a few words, your team will likely experience higher job satisfaction, motivation, commitment, loyalty, pride, and productivity. What words could generate such resounding results? The answer: your vision. If effectively developed and communicated–addressing the broader organizational questions, “Why are we here?” and “Why is it important that we’re here?”–it can move mountains.