The Truth About Re-Envisioning the Future of Your Company

This Element is an excerpt from The Truth About Thriving in Change (9780132354622) by William S. Kane. Available in print and digital formats.

The concise guide to crafting a vision that’s powerful enough to help you drive fundamental, long-lasting change.

With just a few words, your team will likely experience higher job satisfaction, motivation, commitment, loyalty, pride, and productivity. What words could generate such resounding results? The answer: your vision. If effectively developed and communicated–addressing the broader organizational questions, “Why are we here?” and “Why is it important that we’re here?”–it can move mountains.