TRUTH 9 Screening and testing business ideas

After you choose a business idea, test the idea to gain a sense of its feasibility. Some business owners pick an idea and immediately move forward, but it is much better to pause and spend some time scrutinizing the idea.

The proper sequence in thinking through the merits of a business idea and launching a business is as follows:

image Identifying a business idea

image Screening and testing the idea to determine its initial feasibility

Writing a business plan

Launching the business

Complete this process ...

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