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The Truth About Best Branding Practices (Collection)
book

The Truth About Best Branding Practices (Collection)

by Brian D. Till, Donna Heckler, Michael Solomon, William Kane
November 2010
Intermediate to advanced content levelIntermediate to advanced
672 pages
13h 5m
English
Pearson

Overview

150 powerful bite-size techniques for creating high-value brands – and keeping them strong!

Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more!

From world-renowned leaders and experts, includingBrian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane

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Publisher Resources

ISBN: 9780132655743