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The Truth About Better Business Communication (Collection) by Leigh Thompson, James O’Rourke, Claire Meirowitz, Natalie Canavor

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Truth 38. To blog for yourself, be yourself, but carefully

Blogging and social media venues are highly enticing to casual communicators, but whether your goal is to build a personal community or promote your own business or organization, don’t be fooled. An instant delivery system doesn’t mean that dishing up your spontaneous thoughts will accomplish anything for you.

In addition to taking the trouble to write well and self-edit well, here are some ideas for making these media work for you.

Be yourself—Use your own voice, your own personal viewpoint, and definitely, your own name. Choose subjects you’re comfortable with and value the fact that these new media allow for enormous flexibility. If you’re someone who has carefully thought about a ...

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