O'Reilly logo

The Truth About Creating Brands People Love by Donna Heckler, Brian D. Till

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 43. Keep advertising simple, but not simplistic

The camera holds tight on a Master Lock as a bullet penetrates the lock casing, but the lock holds steadfast. A distinguished gentleman in a tuxedo adds his soiled handkerchief, some ice, some water, and All-Temperature Cheer to a martini mixer, shakes, and removes the clean handkerchief. Early VW Beetle advertising used uncluttered visuals of the car with straight-forward headlines such as “$1.02 a pound,” “Think small,” and “If you run out of gas, it’s easy to push.” Folksy Tom Bodett pitched Motel 6 as a basic good-value place to stay and promised to “leave the light on for you.” Each of these classic ads had a very clear message delivered with laser-sharp crispness.

People are bombarded ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required