TRUTH 20 Creating a Web site: An absolute necessity
Imagine the following scenario. Your 10th wedding anniversary is coming up, and you and your spouse have talked about trying a new restaurant, called Helen’s Grill, which just opened. You want to make sure the evening is special, so you decide to learn more about the restaurant. You go to Helen’s Grill’s Web site and view pictures of its interior, look at the menu, read comments from satisfied customers, and click on a link labeled “Reservations for special occasions.” You find that the restaurant will set up a table for you and your spouse with fresh flowers, a bottle of wine, and a personalized anniversary greeting. You make the reservation. Helen’s Grill acquires a new customer.