TRUTH 14

See what you see, not what you think you ought to see

Try this quick exercise. Look at the sentence below and count the number of Fs.

FINISHED FILES ARE THE RESULT OF MANY YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS.

How many do you see?1

Seeing what is actually in front of you is not always as clear-cut as it seems. Sometimes, you only see things that you think you ought to see. From a creative perspective, this can cause a number of problems.

  • Key attributes of everyday items become temporarily “invisible” to you.
  • You could miss out on important details.
  • You develop blind spots—areas where you lack knowledge or experience, making it difficult to see things completely.
  • You could temporarily lose interest ...

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