TRUTH 24
Your creativity budget can be less than £10
During years of good performance, creativity provides a competitive edge. It mobilises a workforce, keeps inspirations flowing and refreshes your strategic direction. Creativity can be even more important during lean years. It can revitalise staff and give your organisation a virtual lifeline. It can make the difference between profit and loss. If only everyone recognised its ability to build solidarity and generate opportunities.
As creativity remains an enigma to some people, you will need to be prepared to defend your creativity budget. You should know how you will measure success and keep a record of your creative output. Truth 17 discusses the business planning behind creativity and ...
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